Writer. Performer. Marketer. Producer. Creator.
From performing in theatre productions and singing around the Macedon Ranges, to building a national beer brand, executing a million dollar campaign and running multiple social media communities, to producing shows in the Melbourne International Comedy Festival, editing an online magazine and writing an historical novel, I have over two decades of experience performing, writing, creating, producing and marketing.
Clients
Holgate Brewhouse
Marketing & PR Consultant
2019 - Present
Peacock Inn Hotel
Marketing & Social Media Manager
2019 - Present
Posca & Uniball Australia
Social Media & Content Manager
2022 - Present
Collarts
Lecturer & Course Creator
2019 - Present
Historical Novel Society Australasia
Marketing & Committee Member
2022 - Present
Capabilities
PERFORMING ARTS
Singing
Acting
MC & Hosting
Theatre Production
Directing
Writing novels, scripts, sketch and stand-up
Film, TV and radio production
MARKETING
Copywriting
Social Media Strategy
Content Strategy
Content Creation
Website Creation
Branding
Marketing
SEO
Digital Advertising
Marketing Resume
Key Strengths
Branding and brand direction
Creative production across multiple mediums
Devising and briefing campaign strategies that achieve business objectives
Creating engaging, exciting campaigns and content across various channels, platforms and mediums
Writing strong communications including creative copy, briefs, scripts, proposals, press releases and strategies
Delivering campaign assets to an exceptionally high standard, on time and under budget
Managing and inspiring creatives, developers, and other key team members
Setting and meeting project budgets, guidelines and KPIs
Analysing data and optimising communications, ad and website UX and performance
High level knowledge of digital technology and marketing platforms
Ability to incorporate digital and traditional marketing to achieve successful outcomes
Professional Experience
Committee / Marketing
Historical Novel Society Australia
Apr 2022 to present
Marketing & PR Consultant
Holgate Brewhouse
May 2019 to present
Lecturer
Content, Social Media & Writing
Collarts & Macleay
Apr 2019 to present
Brand Marketing Manager
Stomping Ground Brewing Co
May 2017 to April 2019
Campaign Marketing Manager
Fairfax Media (The Age / AFR)
Jun 2015 to May 2017
Head of Marketing
Pictureworks
Sep 2013 to Jun 2015
Creative Experience
Donna in Mamma Mia! - Kyneton Theatre Company, 2022
Scaramouche in We Will Rock You - Kyneton Theatre Company, 2022
Assistant Director & Addaperle in The Wiz - Kyneton Theatre Company, 2023
MC and singer at Romsey Carols (2022, 2023)
Singer - Sunsets Series of performances around the Macedon Ranges (2022 - present)
Author of 110,000 word historical novel, For All The Gold
Writer three sitcom screenplays, series synopses and outlines
Editor and key contributor of In Batmania online magazine (2013 – present)
Producer and promoter of stand-up night at the Bella Union, Trades Hall (Oct 2010 – Nov 2011)
Producer and promoter of stand-up night in London (Feb - May 2010)
Producer, writer and performer in Melbourne Comedy Festival & Adelaide Fringe show (Mar - Apr 2008)
Producer and presenter of radio show on Resonance FM, London (Jan - Apr 2007)
Producer, writer and performer in Melbourne International Comedy Festival shows (2002, 2004, 2005)
Producer and co-writer of play in Melbourne Fringe (2004)
More experience here.
Education & Training
Bachelor of Arts - University of Melbourne & Edinburgh (History, English)
Master of Leadership, Women in Leadership Australia
Adobe Photoshop Course - City Desktop Training
Digital Marketing and Advertising Training – CHE
SEO and UX Training – SEOMoz London
Certificate of Radio Presenting & Production – London Academy of Film, TV & Radio
Sales and Media training – The Age newspaper
Film Production course – Melbourne School of Film & TV
Contact
