The Daily Habit of Successful People

A finalist in the global INMA Awards for Best Brand Awareness campaign, ‘The Daily Habit of Successful People’ was a $1m campaign for The Australian Financial Review, which ran across OOH, digital, social and press. The strategy was to reach prospective AFR readers by their pillar of interest (Finance, Business, Innovation, Politics) and target them with a specific, relevant message throughout the day, across multiple platforms

I was the campaign manager across this entire project and was responsible for delivering 300 assets across 15 channels, in 25 targeted locations, in 3 cities. I worked with an agency to create 55 different targeted headlines, talking directly to our potential audience at specific times of day.

During this campaign I:

• Wrote the brief and strategy documentation

• Wrote and curated headlines, digital and social copy, and press ads

• Managed delivery of assets across multiple platforms and agencies

• Managed successful and timely delivery of the campaign

• Managed budget and timelines

• Managed stakeholders, including Fairfax senior management