Make Mo’ Mate Time
(Movember 2018)

As part of our annual nationwide Movember campaign (raising funds and awareness to tackle men’s health issues - and donating $75K to Movember) I co-produced this film with Lutman Films encouraging people to ‘Make Mo’ Mate Time’. This became the cornerstone and emotional heart of a broader campaign asking people in bottleshops and venues all over Australia to ‘Grab a Gipps St’ to show their support. This campaign was hugely successful, increasing our market share / sales across Australia.

I coordinated the entire campaign which ran across social, in-store and venue point-of-sale and outdoor.