Movember 2017

My first major campaign at Stomping Ground, it involved nationwide promotion on social media, supported by in-venue signage and activations, PR and outdoor. As a centrepiece for the campaign I produced and edited a couple of comedy videos to drive awareness (above and below), with other social in the consideration and conversion phase talking to the beer (Gipps St. Pale Ale) which was soon-to-be-released as the first product in can, but at the time was on tap at venues all over Australia.

The campaign was a huge success, raising $75,000 for Movember and vastly increasing brand awareness - especially in Melbourne with our first run of street posters and big in-venue presence.